This week (Monday + Tuesday) is Mobilize 2011, a conference dedicated to the emerging consumer and enterprise changes coming at us in mobile. We’re particularly interested in the sessions relating to consumerization.
We’ve plucked out the most relevant sessions and times for consumerization of IT topics from the full Mobilize schedule website, which you should check out. :
The growing popularity of smartphones and tablets has opened up new opportunities for mobile content and apps – and raises critical questions, as well. Do different platforms and devices require different monetization strategies or does it depend on which demographic group you are trying to reach? How do different kinds of consumers respond to mobile ads? How much are consumers willing to pay for various types of content? How effective are mobile ads? These questions and more are revealed by audience research giant, The Nielsen Company. Speakers: Jonathan Carson - GM, Digital, Nielsen
There’s a new force to be reckoned with in the enterprise: the consumerization of IT. The rise of mobile products such as the iPhone, iPad and Android platforms — along with the easy accessibility of cloud computing services — is radically disrupting conventional IT infrastructures. Resistance is futile. The network and content security industry is estimated to be worth more than $20 billion by 2015, and as advances in technology turn this industry upside down, smart and agile enterprises stand to realize considerable competitive advantages by recognizing the new shape of IT architecture and the value of a seamless user experience. This talk between Cisco Security’s VP/GM Tom Gillis and the New York Times’ Quentin Hardy will delve deeper into the infinite number of possible responses demanded of IT departments. Moderated by: Quentin Hardy - Deputy Tech Editor, The New York Times Speakers: Tom Gillis - VP and GM Security Technology Business Unit, Cisco
For companies that have embraced device diversity, the decision to go with native or web-based mobile apps can cause analysis paralysis. While native apps provide richer functionality, in-house app developers have already standardized on HTML as the platform of choice for building B2B apps. Will enterprise lead the way in using cross-platform mobile development tools and mobile middleware platforms to get the job done? There is much anticipation and hype about the entry of tablet devices into the enterprise. Yet we are seeing very little innovation of applications that actually take advantage of the tablet’s benefits. Is the future of the tablet simply replacing existing game consoles and e-readers, or will productivity be the app that really makes use of the tablet form factor? Moderated by: Nathan Clevenger - Chief Software Architect, ITR Mobility Speakers: Santiago Becerra - Co-Founder and CEO, MeLLmo Adam Blum - CEO, Rhomobile Chris Kemmerer - Director, Mobility Solutions, Verizon Sean Whiteley - SVP, salesforce.com
Virtualization and high-powered smartphones are a match made in heaven for the enterprise. Most of the arguments involving security and data integrity disappear. We talk with the visionary CTO and thought leader at technology giant VMware about what he sees as the real outcomes of virtualization on the handset and where VMware will lead the industry next. Moderated by: Stacey Higginbotham - Senior Writer, GigaOM Speakers: Stephen Herrod - CTO, VMware
Though mobility is a hot topic in the tech world, organizations are still grappling with some of the most basic issues around mobility in the workplace. In fact, enterprise IT is reaching the end of the first chapter of this mobile transformation. Organizations are beginning to realize they need to look beyond mobile device management to a broader, more strategic opportunity to manage the mobile enterprise. This panel covers mobile device management, mobile application management, tablets, mobile cloud computing, security and more. Moderated by: Philippe Winthrop - Managing Director, The Enterprise Mobility Foundation Speakers: Chuck Goldman - Founder and Chief Strategy Officer, Apperian John Herrema - SVP of Corporate Strategy, Good Technology Julie Palen - SVP, Strategic Business Development and Mobile Device Management, Tangoe Bob Tinker - CEO, MobileIron
Despite moving away from its enterprise IT image and adopting a consumer-friendly brand as early 2005, RIM can’t seem to slow down Blackberry’s descent.
RIM just reported earnings for its second fiscal quarter of 2012. 73% of its $4.2 billion in revenue came from the sale of hardware, which includes Blackberrys and Playbooks. That means RIM brought in $3.066 billion from hardware sales.
RIM shipped 10.6 million Blackberrys and 200,000 Playbooks. Assuming the average selling price of a Playbook is $554 (what I used last quarter), then RIM brought in $2.9552 billion in revenue from the sale of 10.6 million Blackberrys.
That means the average selling price of a Blackberry this quarter was $278.79. It rose 3.80% over last quarter’s $268.56, but it’s still down 7.76% over the last six months.
The following chart shows the average selling price of a Blackberry since 2009:
A 27.41% drop in less than three years.
During VMworld this week, talk of consumerization — or the rise of consumer applications and devices in corporate settings — was everywhere, stemming from VMware CEO Paul Maritz’s and CTO Steve Herrod’s mobile- and application-centric keynotes.
Included in Herrod’s presentation was talk of a new Dropbox-like application called Project Octopus that will let users safely store, access and share corporate documents. It all so sounded so promising, and then someone asked me whether it will actually get used. If employees already use Dropbox, she asked, why would they want to use a different service to do essentially the same thing while at work?
The truth is that I don’t know. I can see why employers would want them to use a separate service, but will employees stand for it? I tend to agree with my colleague Stacey Higginbotham, who noted while reporting on VMware’s mobile play, “While enterprises will love the ability to control who can access their data, employees may not want to give up the ability to use their own tools and choose who they share their files with.” Of course, it’s not so much a question about Dropbox or Project Octopus as much as it is about the role of consumer applications in corporate settings in general."
That’s a lot of consumers with ubiquitous Internet access.
According to data from Nielsen, 40% of mobile users over 18 in the United States now carry a smartphone. Android carries a 40% share of those smartphone owners, follwed by Apple at 28% and RIM falling to 19%. Windows Mobile users still far exceed Windows Phone 7 users at a 7:1 ratio.
Under the fold is perhaps the more interesting bit: Amongst those who plan on getting a smartphone in the future, more intend to purchase Android phones than iPhones.
We suppose this is the opposite of consumerization. A hyper-formalized ritual to conduct a tiny transaction mostly reserved for children.
Photo by CNNMoney
This is the inside back cover of DC Comics’ Justice League #1, released yesterday. The publisher expects people to input 32 characters to download the digital version.
That’s a total of 1.53249554 × 1054 different combinations (thanks Google!). The number is so large…
If you’re not at VMworld today, and following along at home, there are a few topics you’ll want to check out in the area of consumerization:
- 11:00 AM Pacific SocialCast CEO will be interviewed (Socialcast is a Twitter-like tool for use behind-the-firewall in large enterprises)
- 12:45 PM Pacific VDI panel Keith Norbie & Jerrid Cunnif, Nexus; Stu Miniman, Wikibon
- 3:30 PM Pacific VMware CEO Paul Maritz’s keynote is will be live-streamed this afternoon. He often talks about consumerization, and his talk is called The New It. Registration required, but it is free.
Update: For some reason, the VMworld Live Community site has changed its video embed to point to recorded shorts, not the live “theCube” interviews anymore. So we’ve updated the link to point to SiliconANGLE. which always has whatever they’re managing live (this week, VMworld).
What does one of the world’s most creative business geniuses do now that he’s not perfecting our consumer devices?
Screenshot by CNNMoney