Consumerization

9.26.11//08:43

Mobilize 2011 video livestream #mobilizeconf

Watch live streaming video from mobilize2011 at livestream.com

This week (Monday + Tuesday) is Mobilize 2011, a conference dedicated to the emerging consumer and enterprise changes coming at us in mobile. We’re particularly interested in the sessions relating to consumerization.

We’ve plucked out the most relevant sessions and times for consumerization of IT topics from the full Mobilize schedule website, which you should check out. :

Monday

9:20 AM TABLETS AND SMARTPHONES BY THE NUMBERS

The growing popularity of smartphones and tablets has opened up new opportunities for mobile content and apps – and raises critical questions, as well. Do different platforms and devices require different monetization strategies or does it depend on which demographic group you are trying to reach? How do different kinds of consumers respond to mobile ads? How much are consumers willing to pay for various types of content? How effective are mobile ads? These questions and more are revealed by audience research giant, The Nielsen Company. Speakers: Jonathan Carson - GM, Digital, Nielsen

Tuesday

9:05 AM THE $20 BILLION UPSET

There’s a new force to be reckoned with in the enterprise: the consumerization of IT. The rise of mobile products such as the iPhone, iPad and Android platforms — along with the easy accessibility of cloud computing services — is radically disrupting conventional IT infrastructures. Resistance is futile. The network and content security industry is estimated to be worth more than $20 billion by 2015, and as advances in technology turn this industry upside down, smart and agile enterprises stand to realize considerable competitive advantages by recognizing the new shape of IT architecture and the value of a seamless user experience. This talk between Cisco Security’s VP/GM Tom Gillis and the New York Times’ Quentin Hardy will delve deeper into the infinite number of possible responses demanded of IT departments. Moderated by: Quentin Hardy - Deputy Tech Editor, The New York Times Speakers: Tom Gillis - VP and GM Security Technology Business Unit, Cisco

9:45 AM WILL ENTERPRISE BE THE GAME CHANGER FOR HTML 5 AND TABLET APPS?

For companies that have embraced device diversity, the decision to go with native or web-based mobile apps can cause analysis paralysis. While native apps provide richer functionality, in-house app developers have already standardized on HTML as the platform of choice for building B2B apps. Will enterprise lead the way in using cross-platform mobile development tools and mobile middleware platforms to get the job done? There is much anticipation and hype about the entry of tablet devices into the enterprise. Yet we are seeing very little innovation of applications that actually take advantage of the tablet’s benefits. Is the future of the tablet simply replacing existing game consoles and e-readers, or will productivity be the app that really makes use of the tablet form factor? Moderated by: Nathan Clevenger - Chief Software Architect, ITR Mobility Speakers: Santiago Becerra - Co-Founder and CEO, MeLLmo Adam Blum - CEO, Rhomobile Chris Kemmerer - Director, Mobility Solutions, Verizon Sean Whiteley - SVP, salesforce.com

10:25 AM 3 KEY PILLARS OF ENTERPRISE MOBILITY: APPLICATIONS, DATA AND PEOPLE

Virtualization and high-powered smartphones are a match made in heaven for the enterprise. Most of the arguments involving security and data integrity disappear. We talk with the visionary CTO and thought leader at technology giant VMware about what he sees as the real outcomes of virtualization on the handset and where VMware will lead the industry next. Moderated by: Stacey Higginbotham - Senior Writer, GigaOM Speakers: Stephen Herrod - CTO, VMware

4:05 PM MOBILIZING YOUR BUSINESS: CHALLENGE OR OPPORTUNITY?

Though mobility is a hot topic in the tech world, organizations are still grappling with some of the most basic issues around mobility in the workplace. In fact, enterprise IT is reaching the end of the first chapter of this mobile transformation. Organizations are beginning to realize they need to look beyond mobile device management to a broader, more strategic opportunity to manage the mobile enterprise. This panel covers mobile device management, mobile application management, tablets, mobile cloud computing, security and more. Moderated by: Philippe Winthrop - Managing Director, The Enterprise Mobility Foundation Speakers: Chuck Goldman - Founder and Chief Strategy Officer, Apperian John Herrema - SVP of Corporate Strategy, Good Technology Julie Palen - SVP, Strategic Business Development and Mobile Device Management, Tangoe Bob Tinker - CEO, MobileIron